E-commerce platform
E-commerce platform: from setup to growth, step by step
What is an e-commerce platform? An e-commerce platform is the software that lets you open and run your own online store: it lists your products, takes card payments, gets orders ready for shipping and issues invoices. A good platform brings all of this, along with your marketplace orders, into one admin panel. Esoltec's e-commerce platform roadmap walks through each step from deciding to open a store to your first sale and growth.
The steps follow the order a store actually goes through: choosing channels and costs, setup, selling, growth and support. For a summary of what Esoltec offers, see the Esoltec e-commerce platform page.
Some of the guides, tools and help articles linked below are available only in Turkish; they are marked “(in Turkish)” and listed last in each step.
1. Decision: your own site or a marketplace?
A marketplace brings ready-made customers but takes a commission on every sale; your own site has no marketplace commission, and the customer relationship and your brand stay with you. Most stores use both channels; first see what each one leaves you.
- What is e-commerce and how does it work? (in Turkish)
Order flow, business models, sales channels, and the cost and legal items to know before you start.
- Marketplace or your own site: profit comparison (in Turkish)
Enter your monthly revenue and see side by side what a marketplace and your own site leave you.
- E-commerce platform comparison criteria (in Turkish)
What to look at when comparing platforms, the questions to ask every provider, and Esoltec's dated answers.
- Profit comparison across marketplaces (in Turkish)
The net profit the same product leaves you on each marketplace, side by side.
- E-commerce costs guide (in Turkish)
The costs that come up at setup, every month and with every order, plus a sample unit calculation.
- What is e-commerce and how does it work? (in Turkish)
2. Setup: open your store
You start with a ready-made theme, add your products and connect your domain. The help center explains how to do each task in the admin panel, using the panel's own menu names.
- Design and theme editing
Ready-made themes, a section-based storefront editor and connecting your own domain.
- Product, variant and stock management
Variants, bundles, multiple warehouses and bulk price updates.
- Moving to Esoltec from another platform
Importing products, data that isn't moved, redirecting old URLs and moving your domain, by platform type.
- How to set up an e-commerce site in 10 steps (in Turkish)
Every setup step, from your domain to legal texts and from your business model to the first thirty days after launch.
- E-commerce themes for your industry (in Turkish)
Browse 11 ready-made themes, from apparel to food, and adjust colors, fonts and sections to your brand.
- Steps to open your store (in Turkish)
What to do in the admin panel when you open your store, in order and by menu name.
- Connecting your own domain to your store (in Turkish)
The steps to make a domain you have bought your store's address.
- Design and theme editing
3. Selling: payments, shipping and orders
You take card payments, hand orders over to the carrier and manage returns from the admin panel. Marketplace, invoicing, payment and shipping connections sit in the same panel.
- Payments and checkout
Connecting a virtual POS, 3D Secure payments and refunds from the admin panel.
- Shipping and delivery
Connecting your carrier account, region-based rates and tracking numbers.
- Order and returns management
The order flow, returns management and role-based permissions in the admin panel.
- Marketplace, invoicing, payment and shipping integrations
The scope, setup and limits of every provider you can connect today.
- Legal compliance: KVKK, cookies and contract consent
Cookie consent, the KVKK privacy notice and contract consent come ready with your store.
- All Esoltec features
All 10 topics, from payments to legal compliance, on a single page.
- Legal and tax articles (in Turkish)
Sourced articles on ETBİS, distance selling, KVKK, invoicing and trademark registration.
- Payments and checkout
4. Growth: bring in customers, sell abroad
You grow sales with campaigns and coupons, become visible in search engines and sell to other countries in their own language and currency.
- Campaigns, coupons and customer segments
Campaigns, coupons, customer segments and abandoned cart reminder emails.
- SEO and content
An SEO-friendly page structure, a blog, product feeds and Analytics.
- Multi-country selling
Selling abroad with a domain, language and currency for each region.
- Marketing and SEO articles (in Turkish)
Brand identity, search visibility, product pages, email and planning your campaigns.
- E-export articles (in Turkish)
Micro-exports and ETGB, customs duties, IOSS and VAT in the EU, and pricing in foreign currencies.
- Campaigns, coupons and customer segments
5. Costs: plans and calculators
When you add up the plan fee, marketplace and payment commissions and shipping together, you see what is left for each product you sell.
- Plans and annual prices
What the Starter, Professional and Enterprise plans include and their annual prices, with a free trial for 1 week.
- Profit margin calculator (in Turkish)
Work out your profit and profit margin from the selling price, cost and expenses.
- Virtual POS commission calculator (in Turkish)
The amount that reaches your account at payment providers' single-payment and installment rates.
- Shipping cost calculator (in Turkish)
Compare carriers' list prices by volumetric weight and distance.
- Free e-commerce tools (in Turkish)
43 tools, including VAT, volumetric weight, commission and break-even calculators, work without signing up.
- Plans and annual prices
6. Support: when you get stuck
The help center explains how to do a task in the admin panel, and the guides and blog cover current e-commerce topics. For any question you can't find an answer to, contact us.
- Contact and meeting requests
Tell us about your store and we'll answer your questions in a call.
- Help center: step by step in the panel (in Turkish)
38 articles explain each task by the panel's own menu and button names.
- E-commerce guides (in Turkish)
In-depth guides that cover a topic from start to finish, kept up to date with their sources.
- E-commerce blog (in Turkish)
Sourced articles on shipping, tax, marketing and e-exports.
- Contact and meeting requests
Get started today
Take your first step toward the future of e‑commerce.
Ready-made templates for your industry, campaign and coupon tools, abandoned cart emails, and payment and shipping integrations are waiting for you in every plan.